Marketing Online Resources

Marketing Online Articles

Silver Surfers: Successful Online Marketing to Seniors

If you are marketing to an older audience, don't discount the value of a website. People over 50 account for more than 50% of discretionary spending in the United States, and they are going online to buy. They have money to spend. Click here to view the complete article.

The Correct Approach To Online Marketing

At the risk of sounding sensational, if you understand the concepts introduced in this article it could literally mean the difference between miserable failure and insane online profits for your business. I'm not talking about a magical formula that will guarantee success, but it's something that all online marketers need to understand... Click here to view the complete article.

Framing Your Story: Writing Tips for Online Marketing

One of the keys to small business success is the ability to develop, write, edit and design your own marketing material. In order to accomplish this goal a small business owner must learn the essential art of self-promotion. The Internet has opened many doors for small business owners and entrepreneurs to market themselves for little or no cost through online writing and publishing. To take advantage of this easy and affordable marketing opportunity all you need is time to research and skills to help you express yourself. Writing skills can be honed with creativity, planning and practice. Building your skill in this area helps create a more focused marketing campaign and increased confidence in your sales approach. Once focus and confidence are infused into your marketing scheme it can generate more leads, more sales and more exposure to your identified consumers. Click here to view the complete article.

Killer Online Marketing Strategy Goes Offline

One of the greatest ways to generate new marketing strategies is to look for new ways to apply proven techniques.

Heck, some of the greatest business innovations of all time came about when someone took something that worked in one industry and found a way to apply it to a new industry. Click here to view the complete article.

Hire An Internet Marketing Expert For Online Success

It never ceases to amaze me how many otherwise intelligent people set-up a website, without any type of plan or clue about how to promote it, how to write a sales letter, how to write an ad--nothing! Fact is, nowadays, anyone can have a website. But once you get one, then what? How are you going to make money with it? Click here to view the complete article.

Flat Tires, Slow Leaks, and Online Marketing

Does your online marketing campaign have a flat tire? Or is it more like a slow leak?

Today my 16 year old son Fritz called on the cell phone from high school. Mom took the call. “Could Dad fix my flat tire during the day?” Of course I would fix it. Click here to view the complete article.

How to Track Online Marketing ROI Using Cost-per-Action

Forget clicks, page views, and impressions; the only way to effectively track your online marketing ROI is through Cost-per-Action (CPA) analysis. Click here to view the complete article.

Excelling with Online Marketing

Do you want to build a successful online business?

Then start using online math and use Microsoft Excel. Click here to view the complete article.

Online Marketing Dont's

There are over 200 million people worldwide connected to the Internet, with over 64 million regular users in America. It’s no wonder that such a vast audience has made online marketing one of the fastest growing industries in the world. However, half the trick of conducing successful ecommerce is finding a way to get people to your site in the first place—hence online advertising. Click here to view the complete article.

Online Marketing Success Formulas?

Quit your job, pack up and restart your life online. Create a website selling your talent and latest invention. To jumpstart the motor, spend a few hundred dollars on an online marketing course teaching you how to turn your business from a home based venture into a million dollar enterprise in half a year. But after one year in business you are nowhere close to being the online marketing guru that your course promised, you are tipping the scales on the wrong side of bankruptcy and it finally dawns on you that it was never meant to be this way. You were meant to have had a fledging business by now, customers spanning the globe and a virtually unstoppable money-making machine. Sounds familiar? Click here to view the complete article.

Marketing Your Online Business On A Budget

Do you have a great online business but few customers,and a very limited budget to work with?

Just uploading your site onto the internet is not enough, even submitting to the main search engines and directories takes time. Often it may take months for a website to get listed. Click here to view the complete article.